MERC Publishing is an Indiana-based comic book publisher that came onto the scene in 2020. Taking an approach similar to CrossGen in the late 90s, MERC’s ambitious goal is a shared universe of comic titles with aesthetics of a magazine (complete with faux adverts and story line titles on the cover) and a heavy emphasis on powerful women, such as mercenaries and Spartans. The three MERC product lines so far are Miss Meow, Deathrage, and the neo-peplum comic, Born of Blood, all funded via crowdfunding campaigns.
Born of Blood issue one completed its Kickstarter on the last day of December 2021 with backer awards being shipped in early May 2022. With numerous stretch goals realized, backers were treated with a treasure trove of Born of Blood and MERC-brand ephemera. The following is a showcasing of all the swag (in no particular order) packaged with the release of the first issue of Born of Blood followed by a few observations about the comic proper.
First, for the non-Born of Blood MERChandise, is a sew-on badge for one’s battle vest and an enamel pin and poker chip that has the MERC mercenary logo adorned on them: a skull with wings giving the people’s eyebrow atop a rank insignia.
There is a trading card for Princess Giaris, the protagonist of Born of Blood. The front of the card displayis the cover art by Jay Ferguson (which is featured prominently on many of the stretch goal items) that gives Giaris a modern-gothic, vampiric look. The back of the card gives a brief bio along with her stats (she’s super strong, fast, and stealthy).
There is a Born of Blood lanyard, with blood-red lettering in a stylized typeface evoking antiquity.
In addition to the MERC pin, there are also two Born of Blood pins/badges (all which would look snazzy on the aforementioned lanyard). One pin has the Ferguson cover art while the other has the Leirix cover art.
There are four magnets included in the loot. Three display cover arts by (left to right) Sorah Suhng, Shikarii, and John Royal. The fourth magnet is a 2022 calendar with the Ferguson art.
There are three paper bookmarks as well.
And a paper coaster, though it looks a bit too small to be practical. It could function as a giant pog though.
There is also a Kickstarter sticker which adds an element of exclusivity. Most of the swag at this point is probably destined to be used as promotional items and giveaways by MERC at future comic cons and bonuses in website purchases, but the sticker is nice and distinct for campaign backers.
What is a welcome item in the Born of Blood package is the separate gallery booklet that contains all the Born of Bloodcover variants, both clothed and nude versions. Many comics have a cover gallery in their appendix, but Born of Blood goes the extra mile by putting all variations (and variations of the variations) into its own physical booklet which adds an appreciation factor. The Born of Blood covers are all works of art done by some fairly talented illustrators, and having them all consolidated into a booklet creates an experience akin to when one looks at art books from publishers like Taschen. Each page in the cover gallery booklet also displays a QR code to its respective artist’s online presence, adding functionality to help promote the Born of Blood’s artists even more.
And finally, no crowdfunding endeavor wouldn’t be complete without a perk to have one’s name immortalized in the final product. This is always a fun thing to do: seeing one’s name in a comic is a highlight and adds a personal touch between buyer, creator, and end result.
Two variants were plucked up during the Born of Blood campaign: the standard Sorah Suhng variant and the nude virgin (no letters/logos) Mike Krome variant. Of all the covers, the Suhng cover conveys the most sword and sandal iconography with its army of Spartan soldiers standing behind Princess Giaris – it’s quite evocative of Frank Miller’s 300.
The Krome variant is the most alluring and seductive of all the covers. The clothed version has Giaris looking akin to sword and planet heroine Deja Thoris from the John Carter universe.
All in all, the Born of Blood issue one Kickstarter contained a treasury of fun trinkets, beautiful art, and a transgressive neo-peplum comic.
Born of Blood issue one is the origin story of Princess Giaris who will form one of the pillars of the MERC shared universe. The first panel of the comic grabs a reader’s attention immediately as it depicts a blood covered Giaris (in a very Kill Bill Vol 1 fashion) having dealt a mortal blow to an Argive warrior, right to his exposed genitalia.
The sword and sandal genre is perhaps the most body-centric narrative genre out there and Born of Blood leans into this facet with wanton abandon. The men channel the traditional Hercules strong man portrayal that has been a genre staple since the original Italian run of films in the early 1960s. Princess Giaris goes through a body transformation herself, somewhat parodied by one of the issue’s faux advertisements, from lithe and slender to muscular yet very much feminine.
An interesting aspect of Giaris is that within the story proper, she only appears nude once, in a bathing scene as she is recuperating from her injuries while undergoing forced combat training against Spartan warrior Mor. Her body is very much on display, usually in a gown or a Red Sonja-esque bikini armour, but she isn’t overly sexualized in the comic’s pages. It is the issue’s various cover arts that depict Giaris in different states of undress and poses, be it seductive, commanding, or both. The plethora of variant covers adds a new aspect to pepla’s relation to the body: for a consumer of sword and sandal media, one not only can gaze at the body, they can also control/select the desired body to be gazed at, in this case via the covers. (Note: a similar concept can be found in video games that has a character creation process).
Body portrayal aside, Born of Blood borrows quite a bit from Assassin’s Creed Odyssey, specifically from the character of Kassandra. Both characters have similar noble Spartan backstories and combat abilities, juggling stealthy kills to more brute force, mercenary tactics. Kassandra has more autonomy than Giaris who is thrown into a dungeon by her father, Spartan King Cleomenes, to endure months of combat training with the hopes she endures and becomes a hardened Spartan Warrior (she does). Kassandra has choices (though dictated by the player), while future Queen of Sparta Giaris has the illusion of choice of what she wants to become. If she had not been thrown into the dungeon, should would’ve have been content to live a simpler, royal life.
In the final panel of the comic, after putting her strength and wits to the test by defeating a regiment from Argos, Giaris is depicted as completely transformed in attitude and body as she waves to her subjects, the people of Sparta, from the center of a coliseum in an excellently executed panel. Since the rest of the MERC universe takes place in modern times, it will be fascinating to see Princess Giaris’ journey to be incorporated into fold while at the same time contributing to the greater neo-peplum canon.
More information about Born of Blood and MERC Publishing can be found at the below websites and social medias:
